A good digital marketing agency combines a number of different elements to create a campaign that is tailored to your company’s needs. There are many aspects that could be included.
SEO (search engine optimization)
One of the most important aspects of any campaign is to ensure that your company ranks very high in organic search results. 70% of clicks on search results are made on organic links, with 60% of clicks going to the first three results and three quarters of the users never going beyond the first page. There are a number of ways to increase your chances of being ranked high in the offering, including creating quality content, strategically using keywords, creating real backlinks to your website, and optimizing on and off the page.
SEM (search engine marketing)
Search engine marketing involves using tools at your disposal to make your website more attractive to search engines and to get a good ranking. There are three main aspects to this.
Using the best keywords is critical to successfully targeting your campaign, so figuring out which keywords are most common for your business can make a big difference to your visibility.
Once you know which keywords are most likely to bring customers to your website, you can pay to use them with Google AdWords. Some investment is required here, as popular search terms can be expensive to buy, but this is likely to be well spent money if it leads to a healthy increase in traffic to your website.
Reports are invaluable to help you monitor and evaluate the success of your efforts. A careful analysis of these measures will help you to optimize and modify your campaign depending on customer reactions to each strategy.
Social media marketing
The increase in the use of social media by customers to interact with companies has revolutionized the way they market themselves. Nobody can afford to ignore the massive impact this has had on customers buying goods or services. Nowadays, people buy something based on personal recommendations rather than relying on a “faceless” ad. The power of social media is easily demonstrated by how quickly things like news or opinion virals become. Of course, this can be a double-edged sword, as bad news can travel as fast as good news.
Many companies have their own Facebook page, which enables companies to keep customers up to date on developments, e.g. B. a bus company that informs travelers about delays or unexpected route changes. Customers can contact the company directly, ask questions or file a complaint and get a quick response. The average Facebook user has 190 “friends”, so a person who likes or recommends your product could be seen quickly by hundreds of others in a very short space of time. 83% of companies now think Facebook is very important for their business and 52% of all marketers gained a customer through Facebook in 2013.
Twitter is an almost instantaneous form of communication that again enables you to keep your customers up to date. Tweets can easily be “preferred” or “re-tweeted”, and skilful use of hashtags is a great way to encourage content to go trendy or go viral.
Google+ is another form of social communication that also enables customers to connect with your company and share their experiences with others. Google+ circles allow users to share socially with others in a similar way to Facebook posts.
Of course, you need to design your website to the highest possible standards and ensure that everything on your website leads to a positive experience for your customers, as well as elements that help your website to get a high ranking. These strategies should include:
A responsive design: Your website should display equally well on any device your customer uses
A relevant URL: This will help search engines find your website easily
Relevant keyword-rich content: This should be well written so that it informs customers and underlines their reliability
A smallare website structure: Customers and search engines must be able to navigate your website easily
Content marketing is one of the most important ways to success. Companies that provide useful information to their visitors are likely to attract significantly more traffic and build lasting customer loyalty. Probably the most effective way to do this is through a blog. For example, blogging companies have 97% more inbound links than those who don’t, and 66% believe their blog is essential to their business. More than half of all companies have connected customers via their blog. Other content marketing strategies include newsletter registrations, white papers, podcasts and e-books.